Mercedes-Benz of Long Beach Announces Significant Resource Investment In Hydrogen Electric Technology

Mercedes-Benz Plans to Lead in Automotive Industry Change

May 24, 2010 – Signal Hill, Calif. – Mercedes-Benz plans to complement its current portfolio of BlueTEC clean diesel SUVs and hybrid offerings with hydrogen electric vehicles at the end of 2010 to start introducing customers to the technology and gain real-world experience.

With new greenhouse gas emissions standard signed into law, the automotive industry is poised to undergo more change in the next 10 years than it has in the previous half century, said Mercedes-Benz USA executive Sascha Simon. Simon explained that many drivers need and demand larger vehicles that can travel long distances. Commercial fleets especially will not be able to rely on batteries alone.

Mercedes-Benz is investing significant resources in hydrogen electric technology, which has the potential to significantly reduce dependence on fossil fuels without constraining customer expectations.

According to Simon, infrastructure challenges are preventing the technology from being adopted on a large scale. He suggested that this new generation of buyers would play a large role in shaping the face of transportation going forward.

"The road to zero emissions is not necessarily as long as most people think. The speed of progress depends on government climate change programs and carbon fuel supplies, but just as important is the customers' willingness to adopt and embrace alternative fuel vehicles.," Simon said.

Mercedes-Benz offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes. Mercedes-Benz of Long Beach, located at 2300 E. Spring Street in Signal Hill, Calif., strives to offer the highest levels of service in all departments with competitive pricing. With a knowledgeable sales staff, factory-trained service and parts experts and a wide selection of new and Certified Pre-Owned vehicles, Mercedes-Benz of Long Beach is committed to providing Southern California residents with a true Mercedes experience.

For more information about current offers, please call 562-988-8300 or visit mbzlongbeach.com.

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