Mercedes-Benz of Long Beach Confirms, Mercedes-Benz Has Launched The Impact Campaign
Mercedes-Benz Features Real Stories Of Real Drivers In New Campaign
October 18, 2010 – Signal Hill, Calif. – Mercedes-Benz of Long Beach confirms, Mercedes-Benz USA has launched a new campaign called “Impact” involving a number of real Mercedes-Benz drivers sharing their story of survival during car accidents.
Seven stories of real life Mercedes-Benz drivers will be appearing on short films on MBUSA.com, the web site for Mercedes-Benz USA (MBUSA). The unscripted accounts told by real customers express one of the key features that sets Mercedes-Benz apart in the minds of many of its customers: the ability of a Mercedes-Benz to protect its occupants when they are most vulnerable.
"These stories are real, and they’re full of survival and perspective," said General Sales Manger of Mercedes-Benz of Long Beach, Ray Burke. "We’re proud Mercedes-Benz was there to protect them when the unexpected happened. Mercedes-Benz vehicles are about comfort, efficiency, luxury but most importantly safety," he said.
The campaign, known as "Impact," which was shot by documentary filmmaker Henry Corra, is accessible via the MBUSA.com home page or directly at
Once on the site, viewers can roll over the images to bring up the owners and then click to view their stories. Each feature story includes additional content that brings the owners, their families and their extraordinary circumstances to life. Three of the films were previewed on the Mercedes-Benz brand Facebook page (www.facebook.com/mercedesbenzusa) where they sparked a stream of similar experiences from other owners.
Mercedes-Benz USA invites other owners to submit their own Mercedes-Benz story of survival or newfound perspective. Select owner-generated stories will be featured on a weekly basis at the MBUSA facebook page (www.facebook.com/mercedesbenzusa). Versions of the site are also available for iPad and iPhone.
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